Yes, we know “Proudly South African” diamonds are not manufactured in Namibia but we thought it was appropriate to give them mention here on the Diamonds from Namibia blog. The parent company of the Proudly South African Diamond brand is not other than Schachter & Namdar Asia. They are the same company who is bringing Team Namibia diamonds to the U.S. Proudly South African is a South African goverment initiative to promote national companies that create jobs and stimulate economic growth. The PSA diamond brand focuses on providing consumers country of origin certification and a guarantee that Proudly South African diamonds are 100% natural. The brand was launched in March of 2005 and has been very well received, particularly in Asia. Our sources tell us that the Proudly South African brand of diamonds will soon be reintroduced to the the U.S. market. The enviroment seems much better now for this type of product launch. Originally, U.S. jewelry retailers shied away from it for fear that diamonds from South Africa would possibly cause confusion at the retail level. Hopefully all confusion like this will be avoided if the concept of beneficiation becomes more widely known.
Posted under Beneficiation
This post was written by on August 31, 2008
